Outback Ads 2000s
After 9/11 Devi reopened the Outback in the Temple of Venus shop to her Bay Area community. Since then Devi has evolved a unique temple shopping experience, and developed a business model for profitable popup stores. Her stores address an under-served market demographic- mature women in their 40s and older who want designer fashions at reasonable prices in a wider range of sizes from petite to plus sizes.